Category Archives: Cosmetic Surgery

New Uses For Botox: It Isn’t Just For Wrinkles Anymore

New Uses For Botox: It Isn’t Just For Wrinkles Anymore











Peau d’orange

Prescott, AZ (PRWEB) March 07, 2012

“Can you do anything about this droopy mouth corner I have?” asked a patient recently. “And what about these lipstick lines?” asked another. Others are concerned about their neck wrinkles that increase with age. The answer is “YES” to all of these questions because of innovative ways neurotoxins are being utilized at Southwest Skin and Cancer Institute by cosmetic dermatologist Robin Fleck, M.D.. Not only are Botox Dysport, and the newest FDA approved neurotoxin, Xeomin, used to enhance appearance, but they have also been successful for non-cosmetic uses as well.

Dr. Fleck has been using Botox for several years to treat forehead wrinkles. Until very recently, it was used in just a few specific areas of the face. The most popular area has always been the glabella (the area above the bridge of the nose and between the eyebrows) also known as frown lines. Other popular areas include crow’s feet and bunny lines (wrinkle areas just below the bridge of the nose). Novel uses for neurotoxins have emerged for the treatment of other areas, such as “droopy mouth”, peau d’orange or pebbly chin, platysma muscle of the neck, underarm sweating and migraines.

As we age, the corners of our mouth start to turn down. These lines give an appearance that many people refer to as a “set of parentheses”, or “droopy mouth”. One of the contributing factors may be overactivity of a muscle referred to as the DAO (depressor anguli oris). Neurotoxin can be injected into this muscle producing a nice change in the position of the angle of the mouth. “The effect is striking,” states Dr. Fleck. “The corner of the mouth is lifted, improving overall appearance”. The procedure is repeated every four to six months and is effective in both men and women. With the addition of dermal fillers such as Radiesse, and the new Acculift laser lipo procedure, a patient can achieve a more youthful look without plastic surgery.

Lines above the upper lip, commonly known as “lipstick lines” are another area of concern. These small lines extend vertically from the upper lip causing lipstick to bleed, which is how they came to be called “lipstick lines”. Some also refer to them as “smoker’s lines” because they’re often a result of smoking. These lines were created due to puckering of muscles around the mouth. Muscle-relaxing injectables such as Botox or Xeomin prove to be very effective in diminishing these lines.

Peau d’orange or pebbly chin is another unique use for neurotoxins. This is the area on the chin that can look like an orange peel, which is how it got its name, peau d’orange (French for orange peel skin). Over time, habitual contractions in the mentalis muscle of the chin result in several thin, cross-hatched lines that produce an undesirable appearance. Small amounts of Botox or Xeomin are injected at the origin of the mentalis muscle to gently relax the muscles in the chin. Repeated injections eliminate the tiny grooves, with fewer treatments needed over time.

Recently, Dr. Fleck began treating overactive platysma muscle, producing the so-called “Nefertiti lift”. The platysma is the neck muscle that causes pulling down of the face muscles, and jowls to form along the jawline. Neurotoxin injections weaken this muscle, resulting in a smoother neck and jaw line. “This has become a very popular treatment at our office,” notes Jan Gillum, medical assistant at Southwest Skin and Cancer Institute. “It affects not only the neck area, but the chin, jowls and angles of the mouth as well. The results we’re seeing are similar to those of a face lift without the downtime or expense.”

Migraines can also be treated with neurotoxin. With multiple injections around the head and neck, the use of neurotoxin can relieve headaches. This treatment was discovered after cosmetic use of Botox was providing relief for migraine sufferers. Migraines can last from 4-72 hours, causing sensitivity to light and sound, as well as nausea and intense pain. Neurotoxin can greatly reduce the duration and intensity of migraine symptoms with as few as 3 injection sessions per year. Before this novel approach, the migraine sufferer had to resort to expensive analgesic drugs that can cause stomach bleeding or liver damage.

Neurotoxins are also producing impressive results for hyperhidrosis. Many men and women suffer from excessive sweating, also known as hyperhidrosis. Neurotoxin is injected in the underarm area, decreasing sweating by 90% within forty-eight hours, with the full effect seen within a week. Most patients will obtain the benefit with one treatment that can last for six to ten months.

With the safety and efficacy of neurotoxins eclipsing more invasive alternatives to common ailments, it is no wonder people are seeking out these treatments. It is important to discuss your symptoms with an experienced medical doctor who can assess whether neurotoxin treatment is right for you. To make an appointment at Southwest Skin and Cancer Institute, call (928) 778-7000 today.

Cosmetic surgeon, Robin Fleck, M.D. is a double-board certified dermatologist and internist, recognized by the American Board of Dermatology and the American Board of Internal Medicine. She is founder and Medical Director of Body Oasis Laser Aesthetics http://www.bodyoasislaser.com in Prescott, Arizona and is a fellow of the American Society of Laser Medicine and Surgery and the American Academy of Dermatology. Dr. Fleck is also the founder of Southwest Skin and Cancer Institute http://www.rejuvadoc.com and Vein Specialties http://www.prescottvein.com in Prescott, Arizona.

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New Jersey Cosmetic Surgeon Dr Michael Macri Announces The Laser Volume Lift.

New Jersey Cosmetic Surgeon Dr Michael Macri Announces The Laser Volume Lift.











Dr. Michael V. Macri, M.D.


Westwood, New Jersey (PRWEB) December 16, 2011

Fractionated CO2 Laser Skin Resurfacing, long thought to be the gold standard in wrinkle removal, is now being combined with Non-Surgical Facelift, resulting in what Dr. Macri calls “The Laser Volume Lift.” Fractionated CO2 Laser Skin Resurfacing combines the effect of traditional carbon dioxide laser, with a new application technique. Fractionated CO2 delivers powerful results without the harsh side effects or down time. Fractionated CO2 Resurfacing benefits include: lifts, tightens skin by stimulating collagen production, fills acne scars, clears sun damaged skin, smooths lines and wrinkles, and blends complexion. Although having surgery can help to correct the positioning of aging tissue, it cannot restore the skin’s youthful glow. For those patients with medium to deep wrinkling, who wish to avoid surgical procedures but desire a youthful,refreshed skin tone, a Fractionated CO2 Skin Resurfacing is the ideal choice. Dr. Macri has now combined Fractionated CO2 Skin Resurfacing with his Non-Surgical Facelift(using Botox/Dysport in the upper face and dermal fillers including Restylane, Juvederm, Radiesse, and Perlane in the mid and lower face) to achieve total facial rejuvenation. Dr. Macri refers to this combination of techniques as his “Laser Volume Lift.” Traditional face lift procedures pull the skin and suture it to the muscular layer of the face. It does nothing to promote volume within the face or address the lines or smoothness of the face. The Non-Surgical Facelift addresses all these areas of concern without complications of general anesthesia and prolonged recovery time.

Dr. Macri says, “My patients have been extremely happy with the results of combining Fractionated CO2 Laser Skin Resurfacing with Non-Surgical Facelift.”

If you have been looking for an expert cosmetic surgeon in New Jersey to help you achieve your aesthetic goals, or for more information on the “Laser Volume Lift”, Dr. Macri and Macri MD Liposuction & Laser Center of NJ, please visit http://www.westwoodmedispa.com or “Like” Dr. Macri on Facebook to receive a complimentary gift certificate.

About Macri MD Liposuction & Laser Center of NJ:

Macri MD Liposuction & Laser Center is a New Jersey based medical spa that offers cosmetic enhancements for facial and body rejuvenation. Macri MD Liposuction & Laser Center of NJ provides both surgical and non-surgical procedures with no down time and without the pain and inconvenience of more radical surgery.

About Dr. Michael Macri:

Dr. Michael Macri became interested in cosmetic enhancements in 2002 when Botox was FDA approved. He received his medical degree from the Chicago Medical School, and completed residencies in General Surgery at Lenox Hill Hospital in New York City and the University of Massachusetts Medical Center in Worcester, MA. He was part of an elite trauma team where he served as Chief Resident. Dr. Macri continued his training in the field of Family Practice at St. Joseph’s Hospital and Medical Center in Paterson, NJ, again serving as Chief Resident. He was an Emergency Physician at Pascack Valley Hospital, Westwood, NJ; Englewood Hospital in Englewood, NJ; and Holy Name Hospital, Teaneck, NJ for six years.

Read More Press Releases from Dr. Michael Macri:

New Jersey Cosmetic Surgeon Dr. Michael Macri Now Performing Power Assisted Liposuction

Dr. Michael Macri and MD Aesthetics Medical Spa & Laser Center Voted Best Spa in Bergen County, New Jersey The Ultimate Spa Guide 2011

New Jersey Cosmetic Surgeon Presents Liposuction Seminar on November 15, 2011: “Everything You Ever Wanted To Know About Liposuction”

MD Aesthetics Medi Spa and Laser Center Introduces Non-Bruising Needle for Dermal Fillers

MD Aesthetics Medi-Spa and Laser Center in Bergen County, New Jersey Now Performing VASER Liposuction

New Jersey Cosmetic Surgeon Dr. Michael Macri Presents Fourth Annual Education Seminar

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10 Cosmetic Plastic Surgery Predictions for 2009

10 Cosmetic Plastic Surgery Predictions for 2009











New York, NY (Vocus) December 19, 2008

The American Society for Aesthetic Plastic Surgery (ASAPS), the leading national organization of board-certified plastic surgeons who specialize in cosmetic surgery, offers its predictions for cosmetic surgery in 2009. Predictions are based on interviews with leading plastic surgeons around the country.


Aesthetic Medicine has seen a dramatic increase in the diversity of the patients treated over the past decade and this trend is expected to continue to grow stronger than ever, with applications that cater to all people. The appeal of both aesthetic surgery and cosmetic medicine will continue to spread across the spectrum of our population, as plastic surgeons further tailor treatments to meet the sometimes unique needs of that expanding population.

The growth and popularity of cosmetic fillers (Evolence, Juvederm, Restylane, etc.) will continue to increase as products continue to evolve and new players enter the market.

As our population increasingly realizes the dangers and health consequences of obesity, the number of patients seeking plastic surgery procedures for body contouring after dramatic weight loss (abdominoplasty, lower body lift, upper arm lift, etc.) will rise in 2009.

Reloxin (an injectable form of Botulinum Toxin Type A) will gain FDA approval and compete with Botox (the most popular cosmetic procedure for the past 5 years) and other similar products may begin to enter pre-market clinical trials.

Consumers looking for a bargain on cosmetic procedures will unfortunately lead to an increase in horror stories about “discount injectables” bought offshore and cosmetic medicine and cosmetic surgical procedures performed by untrained or poorly trained practitioners.

Experimental techniques for non-invasive fat removal (SonoScultpt, UltraShape) as a future alternative or adjunct to liposuction (lipoplasty) surgery, will continue be tested in clinical trials.

Men will represent a growing segment of the aesthetic surgery market. (According to a February 2008 consumer survey commissioned by ASAPS, 57 percent of men approve of cosmetic surgery, and 20 percent would consider having cosmetic surgery. Seventy-nine percent (79%) of American men surveyed said they would not be embarrassed if people in addition to their family and close friends knew they had undergone cosmetic surgery.)

As the popularity of non surgical and minimally invasive procedures continues to grow; surgeons and manufacturers will develop new techniques and products that advance the science, produce even better results and lessen recovery time.

Cosmetic surgery “vacations” will become less popular as educated consumers understand the safety and risk issues associated with surgical procedures and travel. Surgery performed by board-certified aesthetic plastic surgeons, in accredited facilities where follow-up care is available will continue to be the safest option and the best value.

Following the trend in increased consumer sophistication regarding healthcare choices, board certification of practitioners, and accreditation of surgical facilities will play an even more important role in choosing a cosmetic surgeon.

For more information, visit http://www.surgery.org

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Newport Beach Plastic Surgeon Discusses Post-Bariatric Surgery in Max Sports & Fitness Magazine

Newport Beach Plastic Surgeon Discusses Post-Bariatric Surgery in Max Sports & Fitness Magazine











Dr. Semira Bayati Featured in Max Sports & Fitness Magazine on Post-Bariatric Plastic Surgery


Newport Beach, CA (PRWEB) November 09, 2011

Max Sports & Fitness Magazine recently published an article on post-bariatric plastic surgery options in their October 2011 issue featuring the advice of Dr. Semira Bayati, an Orange County plastic surgeon. The article discusses how to treat excessive sagging skin following extreme weight loss, providing information about procedures ranging from a belt lipectomy to breast lift. Dr. Bayati says many patients expect to feel a renewed sense of pride and confidence in their bodies following dramatic weight loss, but many are unaware that weight loss is often just the beginning of a longer journey to attain their desired appearance. She says patients can become frustrated after putting so much effort into losing weight and still not feeling proud of their bodies.

Depending on how quickly a person loses weight and the amount of pounds lost, Dr. Bayati says each person can experience different degrees of loose skin. A person’s genetics, age, and ethnicity can also be contributing factors as skin retains unique levels of elasticity in each person. Regardless of the amount of excess skin, Dr. Bayati says many of her patients are willing to take measures to recontour their bodies through a cosmetic procedure such as a tummy tuck or thigh or arm lifts.

Dr. Bayati says that while reducing excess skin provides significant cosmetic benefits, it can also lessen the risk of health complications as well. She says large amounts of skin can cause rashes and chafing which can lead to infections. Dr. Bayati also adds that sagging skin can often increase discomfort in patients during normal exercise and daily life, to a point where exercise can become ineffective and a burden. “After weight loss surgery, the patients feel they still have some issues with body image related to the loose, excess skin left behind. Skin reduction and body contouring procedures after massive weight loss, have a huge psychological benefit for these patients. Further, it makes it much easier to fit in clothing, without having to continue ‘hiding’ problem areas.”

Because of the great health and cosmetic benefits that skin tightening procedures can offer following weight loss, Dr. Bayati says she recommends her patients consider plastic surgery in Newport Beach as a way to reach their personal aesthetic goals and make the most out of their accomplishments. She also stresses the importance of consulting with a board-certified surgeon working with a dedicated, professional staff before undergoing such a complex and multi-faceted procedure. “Aside from the psychological benefits of post weight loss body contouring surgery, there is a reduction in medical issues, such as skin breakdown, rashes and infections that occur commonly in the folds of excess skin. I commonly hear that these patients do not feel completely normal and happy until the excess skin is removed and the body regains its normal contour after plastic surgery.”

About Semira Bayati, MD, FACS

Dr. Semira Bayati received her undergraduate degree from Boston University and her medical degree from the Boston University School of Medicine. She completed an integrated General/Plastic Surgery Residency Training Program at Southern Illinois University School of Medicine, along with extensive training in endoscopic surgical techniques. Dr. Bayati is also a Diplomate of the American Board of Plastic Surgery, a Fellow of the American College of Surgeons, and a member of the American Society of Aesthetic Plastic Surgery, the American Society of Plastic Surgeons, and several other professional organizations. She is passionate about reshaping her patients’ futures through cosmetic and reconstructive procedures such as breast augmentation, reconstruction, and other aesthetic enhancement treatments.

Located at 20311 SW Birch Street Suite 200 in Newport Beach, CA, Dr. Bayati’s practice can be reached at (949) 756-0400. It can also be contacted online via the website drbayati.com or facebook.com/drbayati.

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Cosmetic Surgery Guru Reports How Cosmetic Surgery Has Officially Become A Worldwide Phenomenon

Cosmetic Surgery Guru Reports How Cosmetic Surgery Has Officially Become A Worldwide Phenomenon










(PRWEB) April 23, 2010

CosmeticSurgeryGuru.com has found that cosmetic surgery is no longer considered to be purely an ‘American’ practice. Instead of being the subject of celebrity gossip or glamorous TV shows such as ‘Nip/Tuck’, now more than ever, the many virtues of cosmetic surgery are being appreciated by a variety of countries. While the USA spent less on cosmetic surgery in 2009 due to the recession, breast implants, botox injections and other forms of body augmentation remained in demand around the world, from the UK to Australia.

Developments in Great Britain effectively illustrate the worldwide cosmetic surgery renaissance. The British Association of Aesthetic Plastic Surgeons noted a 9% increase in demand during 2008 – 2009. But despite its ‘American’ image, Europe has never shied away from surgery. As early as 2002, the United States of America was only 19th on a list of countries undergoing the most cosmetic surgery per capita, with Switzerland, Cyprus and Spain dominating the top three spots.

With cosmetic surgery now a more mainstream practice, surgical institutes are more willing to share the details of the number of procedures they have performed. For example, the New Zealand Foundation for Plastic and Cosmetic Surgery released its 2008 figures publicly for the first time earlier this year. These numbers exposed the fact that 2,739 procedures took place in New Zealand, with breast enlargement the most popular practice – comprising 16% of the total share. These results match the global findings, as breast enlargements/reductions and liposuction have generally been the most common.

While it is interesting to discover how many procedures are actually taking place, it is also useful to find out the cultural acceptance of cosmetic surgery. This can be done by learning how many people would ideally have cosmetic surgery if money was not an obstacle. 38% of females polled by Olay Regenerist revealed they would be eager to undergo cosmetic surgery, with the main intent usually being to look younger (37%) or to increase romantic attractiveness (21%).

One of the major reasons people across the globe are more keen to undergo cosmetic surgery is that there are such a large range of procedures available for people of all budgets. While cosmetic surgery is no longer reserved for the wealthy, CosmeticSurgeryGuru.com believes its ability to make people feel more beautiful, physically and emotionally, means it will continue to grow in popularity worldwide.

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Scottsdale Surgeon Selected to Educate Physicians and Patients in BOTOX® Cosmetic Safety in Wake of Florida Botulinum Toxin Scare

Scottsdale Surgeon Selected to Educate Physicians and Patients in BOTOX® Cosmetic Safety in Wake of Florida Botulinum Toxin Scare










Scottsdale, AZ (PRWEB) July 22, 2005

Allergan, the company that makes BOTOX® Cosmetic, has accepted Dr. William Hall of Scottsdale, AZ, as a member of their National Educational Facility (NEF) in order to help promote best BOTOX® Cosmetic treatment practices and ensure ongoing patient safety. Dr. Hall himself has performed thousands of BOTOX® Cosmetic treatments and has received training from several pioneers in the field of Cosmetic Dermatology and Cosmetic Surgery.

“The incident in Florida highlights the needs for more education among both patients and practitioners,” says Dr. Hall. “The patients who became ill in that case were given massive doses of an unregulated, unlicensed and unapproved bulk botulinum toxin. As a National Education Facility, I can help more patients understand that BOTOX® Cosmetic, sold by Allergan, is the only approved botulinum toxin type A injectable in the United States, and I can help more practitioners learn the treatment regimen that will deliver optimal results and patient safety. Patients should have the peace of mind of knowing that their doctor is adequately trained and using the correct product.”

BOTOX® Cosmetic was developed by Allergan and softens facial wrinkles caused by repetitive motions, such as smiling, squinting, frowning or other facial expressions. Called “dynamic wrinkles,” these lines are often found between the eyebrows, across the forehead and at the corner of the eyes. BOTOX® Cosmetic temporarily relaxes the muscles so that the wrinkles smooth out, leaving the patient looking younger and more relaxed. Results typically last three to six months. For more information and before and after photos, people can read about BOTOX® Cosmetic at http://www.infiniskin.com/botox.htm.

Dr. Hall founded Infini Cosmetic Associates (http://www.infiniskin.com) to provide the safest, most contemporary, and minimally invasive cosmetic procedures to the residents of the Southwest. His initial training began in general practice which made him well grounded in the medical and emergent care of his patients. Now Dr. Hall’s practice focuses on cosmetic liposculpture and BOTOX® Cosmetic treatments and he participates in ongoing training including personal instruction from several pioneers in the field of Cosmetic Dermatology and Cosmetic Surgery. Dr. Hall is affiliated with American Medical Association; American Academy of Cosmetic Surgery; American Society of Lipo-Suction Surgery; American Society for Laser Medicine and Surgery; American Society of Cosmetic Dermatology and Aesthetic Surgery; and American College of Phlebology.

Contact Information

Dr. Hall, Founder and Medical Director

Infini Cosmetic Associates

480-946-7100

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New Online Authority: CosmeticSurgery.com

New Online Authority: CosmeticSurgery.com










ONTARIO, CA (PRWEB) July 8, 2004

A new, consumer-friendly website, CosmeticSurgery.com, was launched July 1st by MedAvenue, an internet hosting and website creation media firm with offices in Salt Lake City, Utah, and Ontario, California.

Dedicated to a women readership, CosmeticSurgery.com now carries the latest news and features about cosmetic and plastic surgery, profiles of hundreds of surgeons, a physician locator service and articles explaining what is involved in hundreds of common cosmetic procedures. It’s all backed up by one of the largest online collections of before-and-after pictures of cosmetic surgery patients. Moreover, the new website allows users to email the doctor of their choice and link to his/her office website where she can read in detail about the practice, specialties and mission statement.

Also featured on the site are articles written by prominent surgeons and other experts.

Additionally, CosmeticSurgery.com has in the works more online features like chat rooms, forums and features of women who have surgically enhanced their appearances, thereby boosting their self images and, often, changing their lives.

“Henceforth, when people hear about cosmetic surgery, they will be thinking about CosmeticSurgery.com,” Michael Powers, President and CEO of MedAvenue.

Interest in cosmetic and plastic surgery has never been greater. Four immensely popular television programs about plastic and cosmetic surgery mirror the experience of 8.7 million Americans who underwent a cosmetic procedure in 2003. And, according to the American Society of Plastic Surgeons in Washington, D.C., demand for plastic surgery has increased 32 percent over this time last year. Cosmetic procedures are so popular, many mothers and daughters undergo surgery together while one third of surgeons belonging to the American Academy of Facial Plastic and Reconstructive Surgery report seeing patients who received plastic surgery as a gift.

MedAvenue hosts two other websites, iEnhance.com, a website for general readership and PlasticSurgery.com, a website aimed at experienced users and physicians.

“It’s a quantum leap,” says Gregory J. Powers, MedAvenue’s Chief Technical Officer. “With the launch of CosmeticSurgery.com, we have become a media company and online destination for people interested in cosmetic or plastic surgery. As we grow, the public will recognize us as an authority on all things relating to cosmetic surgery.”

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Can A Quiz Tell You If You’re Ready for Cosmetic Surgery?

Can A Quiz Tell You If You’re Ready for Cosmetic Surgery?











Chicago, IL (PRWEB) March 7, 2007

According to a 2006 Consumer Survey conducted by the American Academy of Cosmetic surgery (AACS) nearly 20 percent of the population aspires to have cosmetic surgery in the future, that’s 1.6 million people in New York City alone. Now, thanks to the Academy, people interested in learning more about cosmetic surgery have a new resource, http://www.bewiseaboutbeauty.org.

“It’s time for patients to be wise about beauty,” said Dr. Neil Sadick, president of the Cosmetic Surgery Foundation, which is funding the Web site. “The number of cosmetic procedures performed in this country continues to rise by double digits. Patients need to have accurate information at their fingertips, and bewiseaboutbeauty.org offers them a way to make educated choices about cosmetic surgery.”

The first of its kind, http://www.bewiseaboutbeauty.org offers a suite of tools including:

Information about specific procedures


Direction on what to look for when choosing a cosmetic surgeon

Sample questions on what patients should ask a cosmetic surgeon

Myths and facts about cosmetic surgery

“Surgeon Finder” Tool

Take the Beauty Monitor Quiz

In addition to the features above, the site’s premier draw is the “Beauty Monitor” quiz. Visitors who take the quiz are guided through a flash display of “beauty through the ages” and prompted to answer questions designed to help them determine if cosmetic surgery is right for them. Below are several sample questions:

I am generally happy with my appearance, but feel that I could improve my self-confidence by enhancing certain areas of my body.

Looking good is an important part of my profession, and cosmetic enhancement could help me further my career.

I believe my own personal beauty is being the best “me” that I can be and not necessarily what is considered beautiful in the media or by others.

Why Be Wise About Beauty?

Bewiseaboutbeauty.org launched as part of the Academy’s new patient education campaign Be Wise About Beauty. Designed to arm people with the facts about cosmetic surgery, patient safety and the qualifications of practitioners the Academy hopes the campaign will help people make smart, educated choices when it comes to cosmetic surgery.

“It all starts with knowing what cosmetic surgery is,” added Sadick, “Unfortunately, most people who want it don’t know that there’s a difference between cosmetic surgery and plastic surgery. Popular culture would lead you to believe that cosmetic surgery and plastic surgery are one and the same but they’re not. Cosmetic surgery is the surgery of appearance; it’s elective and focuses on enhancing a person’s natural beauty.”

According to the American Medical Association (AMA) people interested in having cosmetic surgery should select a physician based on his or her training, experience and demonstrated practice history. Cosmetic surgeon’s strong knowledge base, high level of training and practical experience make them among the most qualified physicians to perform cosmetic procedures.

For More Information

For more information about the campaign or to take the “Beauty Monitor” quiz visit the campaign Web site, http://www.bewiseaboutbeauty.org. Members of the media interested in speaking with a campaign spokesperson should contact Kristen Fields, MS&L Public Relations by phone at (312) 861-5257.

About The American Academy of Cosmetic Surgery

The American Academy of Cosmetic Surgery (AACS) is a professional medical society whose members are dedicated to the art of cosmetic surgery. The AACS offers fellowships and training opportunities that include live surgery workshops. The Academy is the largest multi-specialty organization of cosmetic surgeons in the world.

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Top Book on Cosmetic Surgery Anesthesia to be Released in Portuguese in Brazil, World Leader in Cosmetic Surgery

Top Book on Cosmetic Surgery Anesthesia to be Released in Portuguese in Brazil, World Leader in Cosmetic Surgery











The Book


Corona del Mar, CA (PRWEB) May 19, 2009

Brazil is the world’s undisputed leader in cosmetic surgery procedures. Some of the beautiful bodies adorning the beaches of Ipanema may have been enhanced by Brazilian cosmetic surgeons.

Those surgeons and their anesthesiologists will soon be able to read “Anesthesia in Cosmetic Surgery,” the first comprehensive textbook in the field of anesthesia, in their native language, with the book’s publication in Portuguese this June.

Initial sales for this long awaited translation of Barry L. Friedberg, MD’s landmark textbook, originally published by Cambridge University Press in April 2007, will take place at a dermatologic cosmetic surgery meeting Brazil.

“Anesthesia in Cosmetic Surgery” discusses brain monitored propofol ketamine (PK) anesthesia, a breakthrough technique pioneered by Friedberg, the top international authority on anesthesia for cosmetic surgery.

Propofol is an antioxidant, a sleep drug and powerful anti-nausea drug. Under PK anesthesia, patients wake up refreshed, looking as if they never had surgery. With the book’s translation, Portuguese-speaking surgeons and anesthesiologists will be able to learn about and apply this technique to their practices.

“I am very happy with my book’s huge success in the English speaking world. I am even more thrilled to be able to say that my book is now available to surgical teams in the world’s number one market in their own language,” Friedberg says.

“Anesthesia in Cosmetic Surgery” was the first anesthesia textbook to define levels of anesthesia numerically instead of with verbal descriptions. It was the first anesthesia textbook to define a reproducible context in which ketamine could be used to get pre-emptive analgesia without the drug’s historically negative side effects.

The pre-emptive analgesia breakthrough eliminates the need to give patients narcotic (opioid) pain medication during and after surgery. Narcotics are recognized as causes for postoperative nausea and vomiting (PONV), the number one issue patient’s most want to avoid.

Brazilian, like American, surgery patients will receive PK’s advantages of no PONV as well as minimal to no post-op pain.

PK anesthesia had no deaths in the 12 years published in ‘Anesthesia in Cosmetic Surgery’ in 2007. By comparison, in only six years, there were 2,211 deaths recently published by Li, et al. in ‘Anesthesiology,’ April 2009.

“Of these 2,211 reported deaths most either received an outright anesthetic over-dosage or received more anesthetic than they would have likely received had their brain had been monitored instead of the changes in their vital signs,” says Friedberg.

PK anesthesia was the inspiration for “Anesthesia in Cosmetic Surgery,” the first comprehensive textbook in the field, and the first anesthesia textbook to have a brain activity monitor on its cover.

The brain activity monitor also helps the surgeon know when to inject local anesthesia at the beginning as well as during the procedure. The patient is never exposed to pain on the operating table and therefore, there is little pain to deal with once the surgery is over.

The American Society of Anesthesiologists (ASA) does not encourage the use of brain activity monitoring, the use of which eliminates the practice of routine anesthesia over-medication.

Friedberg says the risks of routine anesthesia over-medication can be drastically reduced, if not eliminated, by the widespread use of brain activity monitors, the goal of his recently launched GoldilocksAnesthesiaFoundation.org.

“There is major and minor surgery, but every anesthesia is major. The patient’s brain is at risk every time consciousness is surrendered. It’s self-evident, as well as critical, for the brain to be measured with a brain monitor.

“Now that ‘Anesthesia in Cosmetic Surgery’ is available in Portuguese, cosmetic surgeons and anesthesiologists in Brazil can more comfortably begin utilizing PK anesthesia for their patients,” Friedberg says.

Brain monitor usage coupled with PK anesthesia ensures that the patient is not receiving ‘too much’ or ‘too little’ anesthesia, but just ‘the right amount.’ Measuring the patient’s brain responses is the 21st century way to get the right amount of anesthesia.

For more information about “Anesthesia in Cosmetic Surgery” and its upcoming release in Portuguese, visit CosmeticSurgeryAnesthesia.com.

Media contact:

Barry L. Friedberg

+1-949-233-8845

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Cosmetic Surgery Officially Becomes A Worldwide Phenomenon

Cosmetic Surgery Officially Becomes A Worldwide Phenomenon










(PRWEB) April 27, 2010

CosmeticSurgeryGuru.com has found that cosmetic surgery is no longer considered to be purely an ‘American’ practice. Instead of being the subject of celebrity gossip or glamorous TV shows such as ‘Nip/Tuck’, now more than ever, the many virtues of cosmetic surgery are being appreciated by a variety of countries. While the USA spent less on cosmetic surgery in 2009 due to the recession, breast implants, botox injections and other forms of body augmentation remained in demand around the world, from the UK to Australia.

Developments in Great Britain effectively illustrate the worldwide cosmetic surgery renaissance. The British Association of Aesthetic Plastic Surgeons noted a 9% increase in demand during 2008 – 2009. But despite its ‘American’ image, Europe has never shied away from surgery. As early as 2002, the United States of America was only 19th on a list of countries undergoing the most cosmetic surgery per capita, with Switzerland, Cyprus and Spain dominating the top three spots.

With cosmetic surgery now a more mainstream practice, surgical institutes are more willing to share the details of the number of procedures they have performed. For example, the New Zealand Foundation for Plastic and Cosmetic Surgery released its 2008 figures publicly for the first time earlier this year. These numbers exposed the fact that 2,739 procedures took place in New Zealand, with breast enlargement the most popular practice – comprising 16% of the total share. These results match the global findings, as breast enlargements/reductions and liposuction have generally been the most common procedures.

While it is interesting to discover how many procedures are actually taking place, it is also useful to find out the cultural acceptance of cosmetic surgery. This can be done by learning how many people would ideally have cosmetic surgery if money was not an obstacle. 38% of females polled by Olay Regenerist revealed they would be eager to undergo cosmetic surgery, with the main intent usually being to look younger (37%) or to increase romantic attractiveness (21%).

One of the major reasons people across the globe are more keen to undergo cosmetic surgery is that there are such a large range of procedures available for people of all budgets. While cosmetic surgery is no longer reserved for the wealthy, CosmeticSurgeryGuru.com believes its ability to make people feel more beautiful, physically and emotionally, means it will continue to grow in popularity worldwide.

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